If you’ve found yourself in meetings where every initiative is labelled “critical,” every team has its own interpretation of the strategy, and no one feels confident about where to focus strategic planning, you're not alone. We refer to this condition as goal-fog: when leaders are overwhelmed by options and underwhelmed by clarity. And in these moments, traditional approaches to strategic prioritisation–long workshops, weighted scoring models, endless decks–can often make things worse. So, how do you set strategic priorities when everything feels important, and uncertainty is the norm? This article introduces a field-tested approach for strategic planning and strategic prioritisation. We look at how to move from assumption to evidence and from ambiguity to alignment.
