Description of Columbia Business School Video: At the BRITE ’13 Conference Liz Schimel (Chief Digital Officer, Meredith National Media Group) talks with Ava Seave (Principal, Quantum Media Group) about the challenges faced by consumers that are always “on the go.” What does that mean for the brands that want to reach them? Is it about the screen? The timing? The offer/message? Or a specific combination of all three? Schimel shares her insights on how Meredith’s brands – including Better Homes and Gardens, and Allrecipes.com – are shifting the mobile engagement and conversation with consumers and marketers.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.