Jake Knapp & John Zeratsky at Google: Insights from the Sprint Masters

Jake Knapp and John Zeratsky deliver this helpful Talk at Google about their book SPRINT: How to Solve Big Problems and Test New Ideas in Just Five Days. Give it a watch to get more familiar about this approach to innovation that is one of my favorites because it blends the best of Agile and Design thinking into the front end of innovation. To go a little deeper see our design sprint training article complete with resources and links. Also see the top design sprint videos we’ve found to help you learn this method and even a Miro Jake Knapp Design Sprint Template.

Learn about Sprint from Jake Knapp at Google

Google Sprint Video with Jake Knapp

Here is the description of this video from Talks at Google:
“SPRINT is written primarily for business leaders and entrepreneurs who spend the better part of their time figuring out where the most important places to focus our efforts are, envisioning what are best ideas look like in real life, and – crucially – determining just how many meetings and discussions it takes before we know we have the right solution. GV’s Jake Knapp, John Zeratsky, and Braden Kowitz developed a revolutionary method for companies to answer these questions: the Sprint. They have completed more than 100 sprints with all kinds of companies, including mobile, e-commerce, healthcare, and finance, among others. In short, a sprint offers a radically efficient path for solving big problems, testing new ideas, and getting more done more quickly.”

Jake Knapp & John Zeratsky’s SPRINT book

SPRINT is the top book I recommend for those getting started with an agile design thinking approach for innovation — design sprints. Here is the description of the book from Amazon. It’s a highly rated book…with 4.7 out of 5 stars from over 250 Amazon reviewers. “From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.”

Have you read the book or even experimented with the SPRINT approach? Let us know your thoughts in the comments.