Create and choose the right name to define your idea, company, brand, product or service with a naming workshop.
What’s in a name? It turns out, a lot! But that doesn’t mean you need an expensive naming agency to create a name and choose for you. Why not consider letting your team take control? After all, they are the ones who know your business and your customers best. We can take our decades of experience to design an innovative learning and naming workshop experience just for your organization. After learning our process you’ll be able to create names, names, names, and more names for anything new that pops up.
Our naming challenge can be directed towards anything that needs a name – from a business, product, website, feature, or even an event. We believe in this naming process so much that it’s even been used to decide on names for children! Whether your naming project is renaming or looking for descriptive names, business names as an entrepreneur, names for social media, or a brand identity that fits a brand strategy, we can help you brainstorm and converge on the best potential names. We can even invent new words related to your business, product, or stakeholders.
Lastly, this exercise can serve as a teambuilding activity itself. One of our favorite activities in the workshop is to help teams create a name for themselves, along with a visual and tagline. This serves to bring team members together in the process and structure the ideation itself.
Design Thinking for Naming
With our company, we’ve committed to using an innovative framework of design thinking to go step-by-step through a naming process. This begins with inspiration and empathy, continues with a brainstorming session, and ends with testing out the top name concepts with those we are designing the name for and with. The name result could be invented words or word combinations and even visuals.
Design thinking is a creative process utilizing personas for branding that will help us create and select the best idea from the input of your team. Our naming strategy approach keeps your client or target audience at the forefront from our naming brief stage to selection and launch of the new name for the brand, product, service, team, entity or whatever you need for your business.
Virtual or Onsite Naming Workshops
Choose to complete this workshop either onsite and in-person or virtually and remotely online. We can even provide you with an online naming workshop that can be done either on your own time or facilitated live when your team is available (remotely) together.
Our innovative approach has helped over 100 different organizations and counting – let us apply our training, methodology, and expertise to help you select the right name for your next big idea! Reach out if you would like to learn more about our naming workshop to help your business, organization, or team.
Here’s a more detailed description of our naming workshop, process, and outcomes.
Naming Workshop: Collaborative Idea Generation & Analysis to Align on Selected Names
Overview
This interactive workshop brings your team (and stakeholders) together to generate, develop, and align on a name for a new product, service, program, or entity. It’s more than just a naming session—it’s also a team-building and innovation training experience where participants learn and apply creative thinking frameworks in real time.
Pre-Workshop Preparation
To set the stage, participants complete a short set of self-paced activities:
- Read a brief outlining the entity or solution to be named
- Watch a short video introducing the challenge, tools, and process
- Use your AI tools to support understanding and ideation
- Explore name inspirations and begin collecting ideas
Workshop Experience
In the live session, your team will:
- Reflect on what makes names effective and memorable
- Share and build on name ideas using a structured creative process
- Use AI tools to support both idea generation and selection
- Collaborate in small groups to refine and develop leading options
- Vote to align on a final name or shortlist
Along the way, participants will also be introduced to innovation concepts and tools, including:
- Design thinking process and divergent and convergent thinking
- Techniques for creative ideation, analysis, and rapid iteration
Outcomes
- A set of creative and well-vetted name candidates
- A selected name or strong shortlist for final review
- Enhanced team alignment, creativity, and collaboration
Logistics, Format & Group Size
– Delivered virtually on Zoom or Teams with a Mural or Miro collaborative whiteboard
– Live workshop is 1.5 hours (with about 30 minutes of pre-work in advance)
– Ideal for 9–15 participants who you’d like to involve
Bonus: Online Course included for participants with workshop process recording/example: https://innovation.teachable.com/p/online-course-naming-workshop
Please contact us to share your interest in this workshop!
Click to view examples of our design thinking training or innovation workshops which can be applied for your name or identity challenge. We can go beyond business naming for your company or a brand naming workshop with an innovative approach. We can use a persona focus and idea generation & development funnel to engage the brainstorm attendees in creating a short list of very good names for whatever the challenge.