JTBD - Innovation Training | Design Thinking Workshops

Jobs to Be Done (JTBD) Frequently Asked Questions

Here are answers to each of the most frequently asked questions about Jobs to Be Done, a popular innovation approach.

Looking for book recommendations related to the Jobs to be Done (JTBD) framework? Review these innovation and design thinking minded reads here!

Learn about Jobs to Be Done (JTBD), an innovation framework for categorizing, defining, and organizing customer needs and receive training.